So we are going to discuss Search Engine Optimization(SEO), It is the most important part of Digital Marketing. Friends if you have a website or planning to create a website then surely you want to show your website to the maximum number of people who are active on Google or various search engine sites like Yahoo, Bing, etc. Generally, people use Google to search for anything so we will talk about google only.
“Search Engine Optimization(SEO) is an activity to increase your Website Ranking on top of the Search Engine Results Pages(Google, Yahoo, Bing, etc).”
If you search anything on google result will be shown, that resultant page is termed as Search Engine Results Pages(SERP). When you type any keyword and search, you will see the various websites on google according to your keyword, website which you see on top of the page that means that website rank top on google related to that keyword.
There are two ways you can increase traffic on your website:
As many times you search anything on google you find the paid websites on top that is a part of Search Engine Marketing(SEM). Search Engine Optimization(SEO) gives you organic traffic to your website this is the reason it is very cost-effective. If you want your website to come on top of the google page you have to do a great SEO on your website but it takes time to come on top. It is obvious that those websites that paid google to come on top will appear so.
Importance of Search Engine Optimization(SEO):
- Increase organic traffic
- Create Brand awareness
- Increase Return on Investment(ROI)
- Enhance site usability
- Increase websites Domain Authority(DA) and Page Authority(PA)
- Improve Global Ranking
Types of Search Engine Optimization(SEO):
Techniques of Search Engine Optimization(SEO):
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
White Hat SEO: It is a technique in which people follow the rules and guidelines set by Google.
Black Hat SEO: It is a technique in which people do not follow the guidelines of Google to rank quickly.
Grey Hat SEO: It is a mixture of White Hat and Black Hat technique.
Friends I understand if you are a beginner you find so many difficulties to understand many things mentioned above, but don’t worry. I will definitely explain to you each and everything on my future post. You should learn about Search Engine Optimization(SEO) step by step in an easy way and don’t take much burden, don’t try to learn all about SEO in a single day, but learn and understand each and every day.
I will explain to you about the types and techniques of Search Engine Optimization(SEO) mentioned above in detail on my future post and many more things about Advanced SEO.