Social Media Marketing: Make Your Company a Brand

There are so many social media platforms where people promote their business products and services and get outstanding results. But they have to make a strong Social Media Marketing Strategy.

First, let us know what is Social Media Marketing

“Social Media Marketing is a process of doing marketing of your product and services on social media platforms.”

You can see the different social media platforms on my blog Digital Marketing.

As we know social media marketing is a part of Digital Marketing, you have to make a strong social media marketing strategy on each social media platform.

Social media marketing strategy helps you to generate high traffic on your website, and if you want to create awareness about your new product it can help you as well.

Most of the businesses these days are highly active on social media platforms. But why, the reason behind this is social media marketing is very cost-effective as compared to traditional marketing.

The most important part is, you can get the target audience on social media and you can make social media marketing strategy according to your target audience.

It helps to cut the marketing cost which you were spending on traditional marketing.

Let us discuss the 5 Best Sites for Social Media Marketing:

  • Facebook
  • Youtube
  • WhatsApp
  • Twitter
  • LinkedIn

Social Media Marketing Strategy on Facebook

Everyone knows about Facebook, it is an American social media and social networking service company founded by Mark Zuckerberg(CEO of the company) along with his college friends on 4th of February 2004. It is the biggest social media site.

Why Facebook plays a major role in your social media marketing strategy, it is because there are 2.3 billion monthly active users on Facebook.

If you have any business or product which you want to promote, Facebook is the best place where you get lots of audiences very easily.

You can create a business page on Facebook and daily updates about your product. Write a good text, upload videos and you can also go live on Facebook.

You can run an ad campaign, the ad campaign on Facebook is much cheaper than your traditional ad cost.

More than 60 million business using Facebook pages and more than 6 million advertisers promoting their businesses actively on Facebook.

Optimize your content for mobile because more than 90 percent of the Facebook users access Facebook through the mobile app.

Social Media Marketing Strategy on Youtube

It is a very useful social media platform to get a client for your business, billions of people watch videos on youtube across the world.

You can create a youtube channel for your business and upload videos about your product and services.

People who subscribe to your channel can receive all your videos and get notified about your new product.

Youtube is the second biggest social media site after Facebook, and it is owned by Google. You can also run an ad campaign on Youtube to reach to the maximum people.

People watch your videos which you upload on your Youtube channel, they like, share and comment on your videos. You can give a reply to their comment to connect with them.

Social Media Marketing Strategy on WhatsApp

WhatsApp is another social media marketing platform where you can groom your business, it is owned by Facebook.

In WhatsApp you can send text and voice msgs, You can make voice calls as well as video calls. You can share videos, images, documents, even you can send the users locations from WhatsApp.

WhatsApp has created a WhatsApp Business app for small businesses and for medium and large businesses it has created WhatsApp Business API. With the help of this, you can connect with your customers directly with fast, simple and secure messaging.

This application runs on mobile as well as laptop and computer desktop. There are one and a half billion users of WhatsApp, so its a very good platform to achieve your business goals by making good Social Media Marketing Strategy.

Social Media Marketing Strategy on Twitter

Twitter is a social media and microblogging site, people use twitter for news like politics, sports, entertainment and many more. People also post their messages which are known as Tweets.

You can open an account on twitter and tweet text, images, videos, infographics, etc related to your business.

You have to see which is the trending topic for your business and tweet accordingly with a hashtag(#).

Twitter allows only 280 characters in a tweet except for Chinese, Japanese and Korean(140 characters).

If you make a good marketing strategy on twitter it will surely groom your business.

Social Media Marketing Strategy on LinkedIn

LinkedIn is a very important place to make your social media marketing strategy, it is a powerful B2B business Marketing tool. It is used by more than 450 million professionals worldwide.

LinkedIn helps you connect with other business professionals, there are lots of ideas on LinkedIn that you can do to grow your business.

You can make your LinkedIn profile and keep updating about your business, you can create your business page on LinkedIn.

Put your banner image on your page which is very important when people visit your page. You can upload articles, videos, presentations about your product and services.

You can also make a group or can join any other business groups that will be good for your business.

LinkedIn influencer connects you with a reputed thought leader who posts articles on Linkedin, you can comment on their articles or share on your profile.

These are the 5 best sites for Social Media Marketing. There are many more social media sites like Instagram, Wechat, Pinterest, Tumblr, etc.

You can choose for yourself which site is good for your business, and where you can make a good Social Media Marketing Strategy.


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